In The Press: Huffington Post story & Interview

Jill Emmer March 2, 2019

“The Umbrella That Traveled The World”

Thank you for the great story on my umbrella project!

“If you are as frequent a visitor to Instagram as I am, there is a good chance you’ve run across a colorful rainbow umbrella in your feed over the last several months. In addition, there’s a great chance that one of those umbrellas was originally started on its journey by Jill Emmer, also known as @shineonyoucraydiamond. I’ve seen a few other ‘traveling object’ projects, but Jill’s is likely one of the most widespread and successful. I decided to have a chat with her to learn a little bit more about both her and the project.”

Read Full Story Here.

In The Press: MSP Magazine "#ShineOn Meet the accidental photographer behind one of Minnesota’s hottest Instagram accounts"

Jill Emmer February 6, 2019

Jill Emmer was a stay-at-home Edina mom with a minivan and an iPhone. Until two years ago, on a family road trip, when she decided on a lark to create a public Instagram account called @shineonyoucraydiamond (Pink Floyd might have been playing in the car). She posted an “artsy” picture of a deer on the road—#deer—and when she got her first “like” from a stranger, she was hooked. Thousands more likes later, Emmer still drives that minivan, but now her kids share the backseat with signature props: a rainbow umbrella, red boots, and, occasionally, the living room furniture, which Emmer photographs in glorious outdoor settings around the cities and state. The Airport Dog Park is a favorite spot. Also, Afton State Park and Lake Nokomis. “I like to find little hills where you can get a person with a lot of sky behind them.” Her infectiously charming Instagram feed is followed by more than 125,000, and these days, Emmer barely ever stays home. She’s become a professional photographer, a social media consultant, and the official shooter for this month’s Art Shanty Projects. Her photographs are sold on cards and canvases, available locally at Equation and Piccadilly Prairie. Now if she could just find the time to learn Photoshop. #goals. shineonphotos.com

Full Article

Influencer Marketing: Let Me Help You Get Featured on Instagram's WHP (Weekend Hashtag Project)

Jill Emmer February 4, 2019

SHOULD WE DO THIS TOGETHER?

PRIVATE INSTAGRAM WEEKEND HASHTAG PROJECT (WHP) TUTORIAL

I can’t promise you that you will win but I can promise you that you will learn a lot!

About six months ago a client that I had been privately teaching came up with this very unique idea!

We were always looking for fun ways to experience the creative process. (It is not as easy as people think!)

I was skeptical at first.. but it turned out to be an AMAZING experience!

This is great for people who love being creative and/or want to grow their Instagram the natural way!

I believe that the Instagram WHP is one of the best ways to get exposure on a global level!

I know. I have experienced it FIVE times.

Open to all levels of photographers!

100% Discreet. This is a private tutorial.

The Process:

Friday: We will start with a brief (20 minute) conference call after the WHP is announced. Exciting! We will have an initial brainstorm session and come up with some basic ideas and direction. I will have looked over your photography & I will have a good understanding of your style and skills before we talk.

Saturday: Plan to talk to me for 30-60 minutes on Saturday morning. This is the most important part of the entire weekend. We will get down to the nitty gritty. We will have 2-3 solid photo ideas and a plan for you to shoot them. We will talk about all the aspects of the photos. Lighting, perspective, subject, story, composition, even the mood! We will share sketches, examples, whatever it takes until we feel we have it nailed down. I love love love this part of the process!

After our call I will send you a worksheet that can keep you company while you shoot.

It will outline our ideas and give you some gentle parameters.

Sunday: On Sunday night you will share your images with me via text or email. I will critique them and give you editing tips. We will talk about the creative process. Do your photos look like our ideas? I will NOT edit your photos for you. If I feel you need more help, we can definitely do a mutual edit over the phone. We will have a back-and-forth for a maximum of one hour until we have settled on at least one strong WHP candidate.

Remember, Instagram is not about perfectly curated + error-free photos anymore!

It is about the story you tell!

… and that part we will have figured out by Saturday morning.

I believe that even if you do not win you will finish the weekend feeling like you understand the work flow and process behind making highly creative photos. It will probably surprise you a bit!

AND you will have a much stronger understanding of the WHP and how to continue on a path towards better entries and more exposure.

This is 100% discreet. I will not take credit for your work and I will not share that I am working with you.

Cost: $350

I require payment in advance and this service is not available every weekend.